CLE Creamery and Floats is a mock company for a mom-and-pop creamery/dairy farm in Northeast Ohio. I created a brand identity around the combination of the dairy farm origin and a Neapolitan ice cream color scheme.
My process began with sketches of multiple logo designs. After a logo was selected, I designed three versions (color, reversed, and black and white) of it in Adobe Illustrator. From there, I began working on the bifold brochure – starting with sketches of the layouts, illustrations, and creating it in Adobe InDesign. The brochure covered the company’s origins, what they are about, menu items, and extra activities for customers to reference at home. Lastly, I created a series of three packaging items for company merchandise. Before starting these designs, I researched the legal requirements for packaging information to comply with the Fair Packaging and Labeling Act. I again created sketches before moving into Adobe InDesign to finish the files with custom dielines. The float sleeve and ice cream carton had to be carefully measured and adjusted to make special dielines to get the correct shape.
Logo Sketches
Initial Logo
Initial Brochure
Initial Packaging
Updated Logo
Updated Brochure
Updated Packaging
AS DZNed 