This project focused on creating an entire identity for a fictional sports team based on family and/or friends. The Jesters & Jokers company is based off of my friend group’s proclivity for game nights and love of Jackbox games. We like to make each other laugh, similar to jesters and jokers. Using that inspiration, I designed an identity system around the iconic jester hat.
The project started with brainstorming and sketching out different ideas for the logo and sub logo of this brand. After critiques and edits, I moved on to illustrating the logo and sub logo. I selected bright red and yellow for the logos and brand identity as they create the same sense of energy and excitement at the core of our game nights.
After finishing the logo designs, I moved on to the full identity system of this team. Included in this identity system are designs for a business card, letterhead, and envelope. Additionally, we mocked up a series of uniforms for the team to wear during game nights. Lastly, I created an identity system guideline to make sure the brand identity of Jesters & Jokers is properly respected and represented. This guideline gives details on how to use the branding system that I created so future design users do not infringe on the rights or misrepresent the company.