Letter History: Just in Time Process

Sketches

Page 1 of sketch designs for the layout.
Page 3 of sketch designs for the layout.
Page 2 of sketch designs for the layout.
Page 4 of sketch designs for the layout.

Initial Versions

First version of the negative space design.
First version of the evolution design.
First version of the finish line design.

Final Versions

Second version of the negative space design.
Second version of the evolution design.
Second version of the finish line design.

Mockup

Mockup of all three final versions of the posters in individual advertisement signs.

This poster series is an exploration of the evolution between the letters i and j. J was the last letter to be officially added to the English alphabet. The bright red used in these posters evokes a sense of urgency and high energy. The angles throughout the posters add on to that urgency and provide a forward motion that represent the divergence of the letters i and j. Hierarchy is also used to further emphasize the shift and changes that occur over time as i evolves into j. The final poster also uses this angle to represent a finish line, as the letter j is fully recognized as its own individual letter.