This poster series is an exploration of the evolution between the letters i and j. J was the last letter to be officially added to the English alphabet. The bright red used in these posters evokes a sense of urgency and high energy. The angles throughout the posters add on to that urgency and provide a forward motion that represent the divergence of the letters i and j. Hierarchy is also used to further emphasize the shift
and changes that occur over time as i evolves into j. The final poster also uses this angle to represent a finish line, as the letter j is fully recognized as its own individual letter.